Domain Registration (<1hr)

• Register to Secure Your Domain Name (URL)

Planning (5hrs+)

• Project setup
• Timeline & milestones
• Surveys / Q&A
  • Business
  • Design
• Sitemap
• Content inventory

Conversion Strategy (5hrs+)

• Customer profile brief
• Visitor workflow
• Sales letter exercise
• Opt-in page sales copy
• Autoresponder series

(Scope per Target Customer Segment)

Design (24hrs+)

• Customise Theme / Page Template Design
  • Home Page
  • Default Page
  • Blog Page
  • Products Page
  • Checkout
  • Cart
  • 404 Page (Page not Found)
• Add a favicon
• Link header logo back to homepage
• Breadcrumbs
• Set up a print stylesheet
• Mobile/responsive

Website Framework Build (24hrs+)

• Installation WordPress CMS
• Configuration of same
• Base template setup
• Customise Templates as Above
• Custom Modules / Plugins
  • Priced per module based on estimate
  • Setup tools
  • Content Delivery Network (CDN)
  • Caching Solution
  • Site Optimisation
  • Image Optimisation
  • Ecommerce Solution (WooCommerce)
  • Google Analytics
  • Webmaster Tools
  • Security Tools
    • Install an anti-spam solution
    • Implement brute force / login protection
    • Set up a backup/restore solution (UpDraft)
  • Device Responsive Testing
  • Cross Browser Testing

Content Inclusion & Optimisation (20hrs+)

• Add Content as provided.
  • Proofread – Check grammar and spelling
  • Format written content
  • Check for placeholder images
  • Go through videos and audio files
  • Examine page links
  • Check downloadable files
  • Set up redirections
  • Optimize images
• Assign Content to Templates as required
• Page copy
  • Edit Existing
• Product copy
  • Write
  • Edit
• Photos / Graphics
  • Stock
  • Custom
  • Optimize images for web
  • Optimize Title, Alt and Descriptions
• Video
  • Stock
  • Custom
• HTML Validation
• CSS Validation

Legal (1hr+)

• Ensure company details visible including
  • Physical Address
  • Landline
  • Business Reg.
  • VAT Reg.
• Include Copyright note
• Provide Privacy Policy
• Include Terms and Conditions
• Implement EU Cookie Warning
• GDPR Compliance Solution

SEO (10hrs+)

• Install and configure an SEO plugin
• On-site keyword optimization
  • Set focus keywords
  • Set page title
  • Configure SEO page and post titles
  • Implement meta descriptions
  • Optimize images (again if required)
  • Optimize Title, Alt and Descriptions
  • Work through content analysis
• Create sitemap
• Set up metadata
• Local page claim
  • Google local
  • Bing local
• Local directory claim
  • Yelp
  • ie
• Industry specific directories

Email Marketing Strategy (10hrs+) (if required)

• Conversion Strategy
• Build an email list
• Nurture email list via auto-responder series
• Nurture email list via monthly newsletter
• Traffic Strategy
• Optimize top opt-in pages for high traffic terms

Email Marketing Template (5hrs+) (if required)

• Custom design based on site design
• Email and browser test

Testing (5hrs+)

• Test drive web forms
• Confirm form messages and redirects
• Review autoresponders
• Check site speed score
• Test social sharing functionality
• Try out site feeds
• Implement accessibility guidelines
• Test all third-party modules / tools

Completion (5hrs+)

• Go-live/launch
• Final Q/A
• DNS switch
• Email routing/setup
• Compile documentation for handover
• Transfer Payment Gateways / Sandbox to Production (if required)
• Schedule follow-up
• Warranty
• 30 day post launch Support
  • Items within scope

Post Launch Training (5hrs+)

• 3 x 1 hour sessions
  • Basic WordPress CMS training
  • ECommerce module training (if required)
  • Email marketing & blogging (if required)
• 2 x 1 hours as required